Case Study: Direct Sales Company (A) – Improving corporate effectiveness through Agile methodologies

A direct sales company that uses software technology to enable sales was struggling to establish mature Agile practices. They needed to hone specific Agile skills in order to take on an enterprise architecture transformation across their entire business which included improving their development teams’ effectiveness.


The initial engagement included an Agile assessment that helped the organization align on product and component teams over functional teams. Veracity also helped set up an Agile governance team with a roadmap to increase Agile maturity as well as ongoing Agile coaching.


The client saw enhanced communication as a result of their new Agile efforts. The maturity of Agile practices also lead to better demarcation of roles, more consistency in their cadences, an Agile governance model, an established portfolio prioritization process and overall more effective ScrumMasters and product owners.